The Brand Click Media assessment provides analysis, recommendations and potential action steps for protecting, positioning and promoting your brand online.
Your brand moves your business forward. Technology allows you to extend the benefits of a strong brand—increased awareness, stronger customer relationships— to potential customers online. However, online brands can lose their effectiveness without ongoing management. The Brand Click Media assessment can help you protect, position and promote your brand online,
so your investment in your brand produces results.
Protect
Defend your brand online
- Essential keyword advertising
- Identifi cation of brand hijacking
- Global domain name management
- Seamless domain name redirecting
- Blog and newsfeed watching and reporting
Position
Place your brand in front of potential customers online
- Competitive analysis
- Pay-per-click advertising
- Pay-per-call advertising
- Web site optimization for search engine indexing
- RSS content feed preparation
- Search engine and directory submission
- Link development programs
Promote
Special campaigns, online marketing and promotions
- Blog development and writing
- Product, catalog, and paid inclusion
- Contextual and in-content advertising
- Landing page development and conversion tracking
- Offl ine conversion programs
- Online contests and promotions